Case Studies
Case Study: Increasing LTV from Medicare lead acquisition
Distributor wanted to improve return on ad spend for Medicare lead acquisition during AEP and OEP. AveriSana’s MedicareLTV score was customized to Medicare Advantage plans offered, and targeted the best odds of fulfilling key consumer needs with the most competitive product in the local market. Outcomes were measured against a holdout group.
Lifetime Value
Return on Ad Spend
Leads Scored
Return on Scoring
Case Study: Improving Final Expense customer acquisition
Agency wanted to optimize Final Expense customer acquisition via click-listings. AveriSana’s InsurabilityIQ score was tuned to the simplified issue products offered and deployed on MediaAlpha with a recommended sweet spot for higher bids. Outcomes were measured against a holdout group.
Lifetime Value
Return on Ad Spend
Leads Scored
Return on Scoring
Case Study: Optimizing Term Life customer acquisition cost
Insurtech wanted to source term life insurance leads for a fully digital customer acquisition process. AveriSana’s InsurabilityIQ score was used to select the best health risks, increase conversion rate, and drive down cost per policy.
⯌ 70% lower cost per policy
⯌ Met CAC target
⯌ Higher budget allocation