Case Studies
Increasing LTV from Medicare lead acquisition
Distributor wanted to improve return on ad spend for Medicare lead acquisition during AEP and OEP. Averisana’s MedicareLTV score was customized to Medicare Advantage plans offered, and targeted the best odds of fulfilling key consumer needs with the most competitive product in the local market. Outcomes were measured against a holdout group.
+20%
Lifetime Value
+13%
Return on Ad Spend
30M
Leads Scored
600%
Return on Scoring
Optimizing Term Life customer acquisition cost
Insurtech wanted to source term life insurance leads for a fully digital customer acquisition process. Averisana’s InsurabilityIQ score was used to select the best health risks, increase conversion rate, and drive down cost per policy.
Improving Final Expense customer acquisition
Agency wanted to optimize Final Expense customer acquisition via click-listings. Averisana’s InsurabilityIQ score was tuned to the simplified issue products offered and deployed on MediaAlpha with a recommended sweet spot for higher bids. Outcomes were measured against a holdout group.
+30%
Lifetime Value
+25%
Return on Ad Spend
12M
Leads Scored
650%
Return on Scoring
Increasing ACA customer acquisition effectiveness
Broker wanted to improve return on ad spend for ACA lead acquisition throughout the year. Averisana developed a custom U65 Health score using its unique income and employment data to target premium subsidy and special enrollment eligibility. Outcomes were measured against a holdout group.
