Case Studies


Case Study: Increasing LTV from Medicare lead acquisition

Distributor wanted to improve return on ad spend for Medicare lead acquisition during AEP and OEP.  AveriSana’s MedicareLTV score was customized to Medicare Advantage plans offered, and targeted the best odds of fulfilling key consumer needs with the most competitive product in the local market.  Outcomes were measured against a holdout group.

Lifetime Value 

Return on Ad Spend

Leads Scored

Return on Scoring

Case Study: Improving Final Expense customer acquisition 

Agency wanted to optimize Final Expense customer acquisition via click-listings.  AveriSana’s InsurabilityIQ score was tuned to the simplified issue products offered and deployed on MediaAlpha with a recommended sweet spot for higher bids.  Outcomes were measured against a holdout group.

Lifetime Value 

Return on Ad Spend

Leads Scored

Return on Scoring

Case Study: Optimizing Term Life customer acquisition cost 

Insurtech wanted to source term life insurance leads for a fully digital customer acquisition process.  AveriSana’s InsurabilityIQ score was used to select the best health risks, increase conversion rate, and drive down cost per policy.

 70% lower cost per policy

 Met CAC target

 Higher budget allocation