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Averisana Life Program on MediaAlpha Case Study
MEDICARE CASE STUDY
Increasing LTV from Medicare Lead Acquisition
A distributor wanted to improve return on ad spend for Medicare lead acquisition during AEP and OEP. The AVERISANA™ MedicareLTV score was customized to align with the Medicare Advantage plans offered, and targeted the best odds of fulfilling key consumer needs with the most competitive product in the local market. Outcomes were measured against a holdout group, demonstrating significant gains in targeting efficiency and ROI.
+20%
Lifetime Value
+13%
Return on Ad Spend
30M
Leads Scored
600%
Return on Scoring
TERM LIFE CASE STUDY
Optimizing Term Life Customer Acquisition Cost
An insurtech sought to source term life insurance leads for a fully digital customer acquisition process. The AVERISANA™ InsurabilityIQ score was used to select the best health risks, boost conversion rates, and reduce cost per policy, driving greater efficiency and profitability.
FINAL EXPENSE CASE STUDY
Improving Final Expense Customer Acquisition
An agency aimed to optimize Final Expense customer acquisition through click listings. The AVERISANA™ InsurabilityIQ score was tailored to align with their simplified issue products and deployed on MediaAlpha, leveraging a recommended bid sweet spot for higher conversion rates. Outcomes were measured against a holdout group, showcasing significant improvements in acquisition efficiency and ROI.
+30%
Lifetime Value
+25%
Return on Ad Spend
12M
Leads Scored
650%
Return on Scoring
ACA CASE STUDY
Increasing ACA Customer Acquisition Effectiveness
A broker sought to improve return on ad spend for ACA lead acquisition throughout the year. Using AVERISANA™ U65Health, we developed a custom score leveraging unique income and employment data to precisely target premium subsidy and special enrollment eligibility. Outcomes were measured against a holdout group, demonstrating measurable improvements in targeting efficiency and ROI.
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