Smarter Predictions, Better Outcomes

Proprietary lead and case scoring models to target, triage, and qualify — built to drive better results wherever decisions happen

Averisana’s predictive models are how we got started — helping top Life & Health teams spend smarter and acquire best-fit leads with real-time health and product-fit scoring.

They’re still powering lead acquisition across the biggest PPC platforms and call buying funnels today — helping teams improve placement, reduce waste, and scale cleanly.

It’s the same predictive decision science that built our reputation — and the foundation behind what later became our AI Agent. Still used today to drive cleaner acquisition and placement decisions upstream.

• Life & Final Expense Insurance

Real-time predictive scoring for health risk, income eligibility, and product fit — deployed across platforms like MediaAlpha to drive higher RoAS by filtering out low-fit leads before the bid. Better spend efficiency upfront, stronger placement rates downstream.

• Medicare Insurance

Predictive scoring for conversion likelihood, dual-eligibility, and expected Lifetime Value (LTV) — deployed in real time across Medicare Advantage, Supplement, and D-SNP campaigns. Helps optimize bidding and routing to boost Return on Ad Spend (RoAS), reduce Cost per Acquisition (CPA), and drive better long-term retention.

• ACA & Non‑ACA Health Insurance

Geo-targeted scoring models for health eligibility, subsidy qualification, and application readiness — tailored to open enrollment and special enrollment flows. Deployed in real time to boost RoAS, lower CPA, and improve quote-to-app conversion across compliant underwritten and subsidized health products.

• Call Buying & Routing

Predictive scores help call centers and distribution partners prioritize high-fit leads and route them in real time to top-performing agents — especially during live bidding or call-buying flows. Models can also help suppress low-yield traffic, improve placement velocity, and scale acquisition without increasing CPA.

• InsurabilityIQ™

Real-time health risk and product-fit lead scoring — used in live bidding across lead acquisition platforms like MediaAlpha to filter and bid on high-quality Life & Health leads.

• MedicareLTV™

Scores Medicare leads by enrollment likelihood and anticipated Lifetime Value — used for smarter bidding, routing, and retention targeting across Medicare Advantage, Supplement, and D-SNP funnels.

• U65Health™

Predicts ACA/non-ACA health lead quality via geography, eligibility, and subsidy signals — tuned for real-time quoting and compliant underwriting scenarios.

• Plug into lead flows

Models ingest leads or calls in real time via API during acquisition, bidding, or intake.

• Score instantly

Each lead or case is scored on health risk, eligibility, product fit, or conversion likelihood — depending on your flow.

• Decide and route

Use scores to set bids, prioritize reps, or suppress low-fit traffic upstream.

• Tune performance

Real outcomes feed back into the model to improve precision over time.

• Spend smarter

Stop wasting budget on leads that won’t qualify or convert. Score quality before the bid or call.

• Place more

Pre-filtered leads mean fewer surprises during quoting or underwriting. Higher placement rates, cleaner submissions.

• Route better

Prioritize top-fit leads to your top agents. Suppress low-yield traffic.

• Scale cleanly

Add volume without dragging down performance. Smarter funnels, stronger ROI.